After two years of anticipation and delays, Tesla has announced the construction of its first Cybertruck at the electric vehicle maker’s plant in Austin, Texas. The news was shared via a company tweet on Saturday, marking a significant milestone in Tesla’s journey to break into the pickup truck market.
The Cybertruck was first introduced by Tesla founder Elon Musk in a 2019 reveal event. The vehicle’s designer demonstrated the supposedly unbreakable “armor glass” windows, which unexpectedly cracked during the event. This incident, along with other challenges, led to a series of production delays.
Last year, Musk cited component sourcing shortages as the primary reason for pushing the Cybertruck’s launch into 2023. The global supply chain disruptions have affected many industries, with the automotive sector being one of the hardest hit.
Despite these setbacks, Tesla’s ambitions for the Cybertruck remain high. In a May shareholder meeting, Musk expressed the company’s goal to produce a quarter-million Cybertrucks per year, depending on market demand.
The launch of the Cybertruck will position Tesla in one of the most profitable segments of the U.S. market. It will also put Tesla in direct competition with other electric pickups from companies like Ford Motor and Rivian Automotive, both of which have launched models in limited numbers.
According to a report by Reuters last year, Tesla aims to start mass production of the Cybertruck by the end of 2023. With the construction of the first Cybertruck, Tesla is one step closer to achieving this goal. The world now eagerly awaits the arrival of this innovative electric vehicle on the roads.