In a bid to accelerate India’s transition to a ‘2G-mukt’ or ‘2G-free’ nation, Jio, the country’s leading telecom company, has launched the Jio Bharat 4G phone. Priced attractively at Rs. 999, the new offering aims to attract the remaining 2G users in the country to switch to the faster, more reliable 4G networks.
“We believe that the future of India is digital, and every Indian should have access to the digital world,” said a Jio spokesperson during the product launch. “The Jio Bharat 4G phone is our commitment to making this happen, at a price point that makes it accessible to everyone.”
Bridging the Digital Divide
With the Jio Bharat 4G phone, Jio aims to bridge the digital divide by making 4G connectivity affordable to the masses. Despite the telecom revolution that has swept across India, there is still a substantial number of users who are on the slower 2G network, primarily due to the high cost of 4G smartphones. The new phone, with its aggressive pricing, is an attempt to usher these users into the 4G age.
While the full specifications of the Jio Bharat 4G phone have not been released, it is expected to offer basic smartphone functionalities. Users will be able to make VoLTE calls, browse the internet, and access digital services offered by Jio and others. The device is also likely to come pre-loaded with Jio’s suite of apps, including JioTV, JioCinema, and more.
Jio’s Vision of a ‘2G-mukt
Bharat The launch of the Jio Bharat 4G phone is in line with Jio’s long-term vision of a ‘2G-mukt Bharat’. The telecom giant has been vocal about its aim to eliminate 2G from the Indian telecom landscape and ensure that every Indian has access to the benefits of 4G. With its significantly lower pricing, the Jio Bharat 4G phone may indeed be a game-changer in the Indian telecom market. It will not only make 4G accessible to millions more users, but also enable them to enjoy a richer, faster, and more reliable internet experience.
As India continues to strengthen its digital infrastructure, this initiative by Jio will play a significant role in fostering digital inclusivity and empowering every citizen with the benefits of the digital age. With this move, Jio has once again demonstrated its commitment to leading India’s digital revolution. It will be interesting to see how the market responds to the Jio Bharat 4G phone and how it propels India’s journey towards becoming a ‘2G-mukt Bharat’.