Google Photos, the ubiquitous photo and video viewing application found on nearly all Android devices, is rolling out a new suite of video effects for its users. The tech giant recently made the announcement via their Twitter handle, promising an expanded creative toolkit for their users.
Unlike filters, which apply a layer atop the video, these new effects will essentially modify the video itself. Despite this, Google assures users that the original videos will remain unaffected and these effects can be used in conjunction with existing filters.
The fresh set of effects include B&W Film, Lomo, Dust Mix, Paper Tear, Light Leak, Film Mood, Fisheye, Chromatic, Vintage, Layouts, Poster, and Retro Film. Google also states that the new video effects can be previewed before applying, ensuring users can gauge their impact before committing to changes.
To leverage these new effects, users need to open the Google Photos app on their phone, select the video they wish to enhance, press the ‘Edit’ button and navigate to the ‘Effects’ tab from the bottom bar. From here, users can preview the effects on their video and, once satisfied, apply the chosen effect by tapping on the ‘Save Copy’ button.
However, there is a caveat – the new video effects are currently limited to Google One subscribers and Pixel device owners. Also, as the feature is being progressively rolled out, there may be a delay before it becomes accessible on all compatible devices.
Google Photos, renowned for its suite of features such as Magic Eraser and lighting adjustments, now promises an elevated video editing experience. It remains to be seen how this update will affect user engagement with the app, and whether it will prompt other tech companies to enhance their own photo and video editing offerings.